Bring your pages to life. You need to leave enough free space on the edge. Technically, the text should be at least 0.125 “to 0.25” from the edge. But aesthetically, if you have more free space than that, your design will look much better.
Don’t use too many fonts- follow the rules of the Italian Pizza Master regarding the number of fonts in your design. Do not mix too much material. Keep it simple for best results. Do not use more than 3 additional fonts. Too many fonts can clutter your layout and make it difficult to focus, also that use branded items, printed stationery, promotional materials, branded paper products, paper and cardboard printed materials, paper packaging for good quality printing.
In most cases, a combination of serif and sans- serif fonts are the best option. You must use one font for headings and another font for headers.
Make it easier to read- The fonts you use should be easy to read. You need to make sure your message isn’t overlooked because your customers couldn’t read it. If you try italic fonts, don’t abuse them. Short headings and highlighting of specific words should have the desired impact without disturbing the reader’s eyes.
Avoid font sizes less than 6 points- when designing small products such as hang tags and business cards, it’s easy to ignore the fact that the text is small and hard to read. If so, it’s better to find a way to convey the message with fewer words and a slightly larger font size than to make the message unreadable just because the design looks beautiful.
Make the text more dynamic. You can use different fonts to create contrast and make your text more interesting without hassle. For even better results, use a font that has many weight options and omit the weight of one or two fonts (for example, make it brighter and bold instead of the usual bold).
Always use 100% K for black text. It helps you print the text more clearly without going into the details. The software can be configured to set black for all four inks (CMYK). This issue also occurs if you are using RGB color mode in your print layout instead of CMYK. This can lead to printing issues. This is especially seen with small font sizes. Using 100% K reduces the room for error.
Be aware of the limitations of reverse typography. If you place white fonts on a colored background, you should avoid light and light fonts. This is especially true when the font size is small. The paper absorbs the printing ink, a thicker layer of ink spreads over the surface of the paper, and the ink penetrates the white surface. This occurs primarily at the microscopic level, but can still interfere with small, pale white text. Since these are widespread mistakes that can be easily avoided, we still return to the possibility of readability issues.